June 27, 2016
Due to recent changes on YouTube's website, we unforunately are no longer able to fix and support Tube Toolbox.
Instead, we recommend that you head over to TubeAssist.com for a web-based version of automated YouTube marketing.
Use Promo Code Tube25Off for 25% any order on TubeAssist's website.
Please email support@tubetoolbox.com for info about migrating your Tube Toolbox subscription to TubeAssist.

Get 25% Off!
Promo Code: Tube25Off
Hey Mac People!
Tube Toolbox does not work on a Mac, tablet or phone.
Instead, please use: https://www.TubeAssist.com

Tube Toolbox Marketing Guide


Three Phases of Tube Toolbox Use
A brief guideline for recommended Tube Toolbox use; staying within YouTube's Terms of Service.
Note: If you already have more than 10,000 Friends on YouTube, you can skip the Build phase and go directly to the Refine phase.

Phase 1: Build
(weeks 1 -> 3)

YouTube Account Foundation Friends Subscribers
We often say that using Tube Toolbox is like building a house. It all starts with the foundation. This is why the first few weeks of using Tube Toolbox should be dedicated to gaining Friends and Subscribers on YouTube. The more Friends and Subscribers you have, the more opportunities you will have at achieving success with Tube Toolbox.

In order to gain Friends, you simply use the "Bulk Send Friend Requests" feature. Be smart about who you send your Friend Requests to. YouTube limits the number of Friend Requests that you can send per day (approx 700 at the time of this writing) so make them count. This will be a recurring theme that you notice here - making your Tube Toolbox actions count by targeting your recipients.

Examples of how to target your Friend Request recipients:
Target YouTube Users
1. You have a band who make music similar to the band U2... Who should you send your 700 Friend Requests each day to? What if you could get a list of people who enjoy U2's music? Well, you can! Simply go to the list of U2's subscribers: http://www.youtube.com/profile?user=U2official&view=subscribers and use the "Gather all from current page(s)" feature on Tube Toolbox. This will gather an entire list of people who are interested in U2 music. Perfect! Not all Channels display their subscribers. In this case, you can gather their friends or even better, gather users who have commented on their profile recently.
YouTube Marketing Promotion
2. You have a beauty and makeup website that you want to promote on YouTube. A great way to find active YouTuber's who would be interested in your website is to use the "Gather from Search Results" feature. Simply enter a keyword, in this case "How to apply makeup", and search from newest to oldest. By searching newest to oldest, you can perform this same exact search each day or each week and be assured that you will get fresh new users who recently uploaded related videos. By adding them as Friends it is likely that they will view your Channel, hopefully try your makeup and eventually upload videos where they use your makeup and even spread the word for you!
Targeted YouTube Promotion
3. You offer an online Algebra tutoring system. On your YouTube Channel you offer students help with Algebra. In this case, it's hard to find people who need tutoring help because you won't necessarily see people post videos saying "help me with math!". What you can do in this case is use the "Spider Search" and specify and age range. By randomly gathering users between the age of 14 and 18 you will have a MUCH higher probabiliy of finding someone looking for help in Algebra than if you just randomly gathered users in YouTube. The Spider Search lets you specify keywords, gender and location among other things to help target potential customers.
Automated YouTube User Contact
Keep in mind that by targeting your users, you not only reach people who will likely be interested in your YouTube Channel, you are reducing the likelihood of bothering people on YouTube who are not interested in your channel - thereby, reducing the possibility of people marking your messages as SPAM (and everyone, including us, hates SPAM!).
Phase 2: Refine
(Weeks 4 -> 6)

Automate YouTube Marketing
You've spent the last few weeks gaining lots of Friends and Subscribers. Now what? During the first two years of YouTube, you had the ability to post Bulletins on your Channel. These bulletins would get sent out to all of your contacts but unfortunately this feature no longer exists (even though it's still in their help system). It is no longer possible to reach all of your contacts at once. Because of message sending limits imposed by YouTube, it's not possible to contact more than a couple hundred each day. Because of this, it is extremely important not to waste any of your 'sends'. Use the built in targeting and filtering features to make sure you gather targeted users who are active on YouTube before you start a round of sending.

Experiment Promoting Videos Channel
As far as which features work best, this is where it's time to do some experimentation. People have found dramatically different results using different bulk features with a different set of recipients. It really depends on your YouTube audience and how best to interact with them. We recommend trying each combination and seeing what works for you.

Features:
a: Message Sending
b: Share Video
c: Post Comment on Channel

Recipients:
1: Users who have posted comments on your videos
2: Users who have posted comments on your Channel
3: Subscribers
4: Friends

Combinations of Features/Recipients
a1, a2, a3, a4; b1, b2, b3, b4; c1, c2, c3, c4;

Things to remember
  • Right now you are getting a ton of 'stumble' traffic. With 10,000+ Friends, you are bound to get people stumbling onto your Channel and watching your videos. Don't think that just because you don't contact someone, they aren't seeing your Channel. Your profile picture is now showing up on 10,000 other user profiles so if you have an intriguing Channel image, you will get plenty of 'random' traffic on your pages.
  • We can't stress enough to make your 'sends' count by using filtering options. In order to speed up the sending process we recommend using filtering options when Gathering Users rather than doing a Bulk Send. For example, only gather users that have logged in within the past 2 weeks or users who have more than 100 Friends (meaning they actually participate in YouTube).
  • Do you have a link to your YouTube page on your main website? If not, get on it! Send people to your YouTube channel not only from within YouTube but from outside YouTube also.
  • Sub for Sub. There are many people on YouTube who do "sub for sub". If you subscribe to them, they will subscribe back. If you want to increase the number of subscribers you get, this is a great option (Tube Toolbox offers 'Bulk Subscribe to Channel'). Many of our customers rave about subscribing to others and instantly seeing their subscriber count skyrocket. Give it a shot and see if that works for you also. The only downside is that the "sub 4 sub" people may not genuinely be interested in your Channel, only in the reciprocal subscription.
Phase 3: Maintain
(weeks 7+)

The Maintenance Phase really depends on how heavily you rely on YouTube. We will separate people into 2 groups:

Group 1: YouTube videos are your product.
If your business IS YouTube, i.e. you are comedian who posts YouTube videos and your videos are basically your "product", then keep making Tube Toolbox your best friend. Use what you have learned up to this point and keep working with it. Keep posting new videos. Keep in constant communication with your Friends & Subscribers - especially those who have posted comments on your Profile or Videos. Learn ways to use Tube Toolbox to help automated the various tasks that you do on a daily basis. Since your Channel is your product, think of ways that automation could help. If Tube Toolbox doesn't currently have that feature, let us know and we will work on adding it! We only succeed if you do, so we're here to help.

At this point, you should start with the following percentages of your time and adjust them to fit what works for you and your company.
  • 40% Steady Growth
  • 20% Automated User Contact
  • 40% Personal Attention
If you spend ten hours per week on YouTube marketing, four of those hours should be dedicated to gathering new YouTube users and sending them Friend Requests. There are thousands of new YouTube users each day and it's important to find them and bring them to your Channel. Two of your ten weekly hours should be spent making automated contact with your Friends, Subscribers and those who comment on your Channel and Videos. Use the combinations with the highest ROI that you found in Phase 2. Your final four out of your ten weekly hours should be dedicated to personal contact. Since you rely so heavily on YouTube it's important to make sure you have human interaction with your users - especially those who contact you or post comments on your Channel/Videos.
Group 2: You use YouTube to promote or market other products / websites.
Your videos generally consist of promotional information, commercials or otherwise telling people about your product or website. If this is case, then YouTube is just one of your marketing avenues and although we sell YouTube software, we know that it's just as important to keep up your Facebook and Twitter profiles. In the previous Phase, you found out which combinations get the best return on investment for you. It's time to use that to your advantage.

At this point, you should start with the following percentages of your time and adjust them to fit what works for you and your company.
  • 50% Steady Growth
  • 40% Automated User Contact
  • 10% Personal Attention
If you spend ten hours per week on YouTube marketing, five of those hours should be dedicated to gathering new YouTube users and sending them Friend Requests. There are thousands of new YouTube users each day and it's important to find them and bring them to your Channel. Four of your ten weekly hours should be spent making automated contact with your Friends, Subscribers and those who comments on your Channel and Videos. Use the combinations with the highest ROI that you found in Phase 2. The final hour of your ten weekly hours should be dedicated to personal contact. Make sure to check your Inbox at least once per day and respond to all users who have questions about your product. Also, take the time to comment back on users who comment on your Channel or videos. This will help bring more of a human feel to your Channel even though you use Tube Toolbox for automation tasks. Remember, if you are in this group, YouTube is simply another means of marketing so stay focused on your product and keeping your customers happy. Let Tube Toolbox do the tedious work.
Things to remember
  • When you gather users from search results, make sure your search results are sorted by date (newest to oldest). By doing this, you can ensure that you are always getting new, relevant users who have recently posted videos on YouTube.
    Target New YouTube Users
  • This guide was written for Tube Toolbox use. There is plenty else for you to do in order to build and maintain your YouTube channel so keep that mind.